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Want a boost to your brand, leadership and reputation? Keep your commitments, even when it hurts. It's not just a moral calling going against the grain of cut throat capitalism. It is good business. Think about what happens if you don't keep your commitments or your
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We are losing the luxury of the old economy where we could depend on someone else to tell us what to do. Being a good boy or girl is not something that gets a badge of honor or a gold watch after 30 years. Quite contrary, setting your own path
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We live in a low trust world that is overloaded with options. Your buyers are buried in information and their guards are up. As a buyer yourself, you can understand. After all, you have experienced unmet expectations, overblown salesmanship and avoidable failure. Thus, unless the pain is very high, buyers
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Confusing effort with results is commonplace with the undiscerning person. You may have spent your career understanding a subject matter and can move at light speed compared to others with common knowledge. When I see a person handle a business deal with finesse and professionalism in 5 minutes, I understand
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Each day I feel like is a great opportunity to make a difference for someone. It doesn't have to be much or it could be a lot as well. Sending an unexpected gift, helping with critical advice that helps with building wealth, connecting people that could benefit from
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In organizations where marketing struggles to have a seat at the table, the old school culture and activities seem to be entrenched. As I was listening to the dilemmas of various companies and clients of marketing companies at a recent conference, the correlation between a lack of accountability and marginalization
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The trenches are a great place to be for a while, especially in highly technical areas of work. If a manager is only speaking at a high level about some business system that they have never used in daily work, then the discussion can become quite academic and removed. Talking
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In every area of life there is a cheaper alternative but don't forget the bitterness of poor workmanship stays long after the sweetness of low price is forgotten. ~ Benjamin Franklin I have observed a root issue to the success of many companies and people. They continually choose a
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Knowing what to do and then doing it is where much of the value of our economy exists. There are abundant numbers of industrial-minded workers that are neither remarkable or creative. Tell them what to do and set up rewards and they will get to work. It is the predictable
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Resting on your laurels is a dangerous strategy, especially today. Many industries have been turned upside down because of changes in the marketplace and the speed of innovation around technology. We see this firsthand all the time, and our clients are continually having to reinvent themselves to not only maintain
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It used to be simpler when the job of a marketer was to merely be popular. Much of the job of a marketer was one-sided focused on broadcasting the merits of a brand and positioning a bigger than life view of their company. However, since buyers can simply tune out
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Ever spent a lot of time and money in systems you thought were going to help you become more successful only to be disappointed? That CRM tool you thought was going to help you make more sales has only become an albatross around your neck that you avoid. The accounting