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With so much choice, you are in one of two categories in your market - you are either better or different. Being better than your competition is a hard road to follow. It requires better packaging. And the more commoditized your products are, the more packaging you need to augment
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There's a great line in Michael Douglas' Wall Street: Money Never Sleeps revealing the motives behind the ruthless Gordon Gekko's pursuits. He says it's not about the money. "It's about the game ... the game between people." We see this
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One of the great and scary things about business is that there are no certainties. It's a game of probabilities. When you make a decision to do something, it may work. There's not a formula as in some of the hard sciences where doing certain things
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It's not your customer's job to know what they don't. That's your job. It's your job to lead them and help them see possibilities which are hidden from their worldview. It's part of the value of working with
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Generating revenue on the web has a few predominant approaches. I have built and worked with businesses across the spectrum and thought I would give a bit of an overview from an entrepreneur's point of view on what revenue strategies could be a fit for you. It'
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Though we have an abundance of choices and technologies, we have a scarcity of leadership today. Ultimately, you have to make a choice about what you will do or what your team will do or what is good for your customer. When you put a stake in the ground, it
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"The first principle is that you must not fool yourself and you are the easiest person to fool." - Richard Feynman I have worked years at things that are not in my nature. Effort alone has not been enough to make me world-class regardless of how much time
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Here's the problem with your market and everyone else's - noise and choice. There is so much noise that the default for most people is to simply check out, opt out and tune out. Since marketing has become so ubiquitous, the only defense people have today
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The South By Southwest (SXSW) gaming convention was a spectacle to behold as Alienware put on a show. They had 15 gamers playing in real-time on their platform with World of Tanks. The sportscasting and visual displays kept the audience engaged just as if we were at a sporting event.
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What that means is when it comes to measuring our success with the classic SEO metric — page ranking — you need to rethink your strategy because the game has changed. ~ Demian Farnworth, Copyblogger The folks at Copyblogger explain why Google+ is the best social platform for content marketers. It has less
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When you look at problems through a lens of ignorance, it is completely different from what an expert sees. The expert has domain knowledge. They can instantly tell you what is lacking and why something won't work. The lack of integration is apparent. However, the novice cannot see
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You can save time and increase results by identifying your ideal customers. Focus is hard for everyone today when there are so many distractions and choices. The temptation for us all is to think we can work with everyone and anyone. In so doing, we dilute our own value and