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I want to buy from you if you make it easy and fun. If you don’t think through less steps and more pleasure for me as a buyer, your competitor who does will win me. There are plenty of competitors. There are few who truly compete in good design
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I think many of us would agree we could make a better taco than Taco Bell. However, not many of us could make a better taco making system. While you may not endeavor to be in the taco business, your business has the same litmus test for viability and success.
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Here's how to sell without results. Start selling like the mass majority of sales, marketing and business people out there. They all want to sell you what they have. Is that truly what you as the customer are thinking - "I want to be sold?" Unfortunately, there
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We used to have a hard time building things material or virtual. Thus, engineers, software developers, webmasters and IT people held the keys to the kingdom, and rightly so. Building things is not as hard today. What is difficult is clean, relevant and results-driven design. The key question is
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We are in the age of design. The future now belongs to a very different kind of skill and talent, those who are creative and connect. Yet too many people are still enamored and stuck on technology. That was what was important in 2001 - functionality, horsepower, software coding, Powerpoint. Keep
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The difference between purpose and aimlessness or the contrast between validity and irrelevance can be easily blurred by a rampant problem among people - not thinking. I had a rich conversation with 84 year old Helen Paul. She was a true joy to speak with as she shared her life and
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I recently took my car to Reliable Chevrolet to have my Corvette serviced for inoperable signal lights. This was the fourth time my car had this identical problem. Since my last visit to Reliable Chevrolet, my warranty had expired and you can pretty much guess what happened. Reliable Chevrolet became
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It's not 1985 anymore. At that time, you were a good boy or girl for following orders and maintaining the status quo. The reason is that the world around you was linear. It was ok to stand still back then. The whole ecosystem - your vendors, customers, co-workers,
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Trying harder gets some results. Trying harder at the wrong things is business insanity. Yet, it is more common than not, unfortunately. I remember playing golf many years ago with a guy who had only his left hand to use. He had an unusable right hand from an accident. He