Blog
When a stranger visits your site, they landed there because they were looking for something or were curious. Knowing how to nurture the next step is critical to developing the relationship which increases your relevance in their minds. The First Click Is For The Next Action A click may end
Blog
Laura Hillenbrand's book, Unbroken: A World War II Story of Survival, Resilience, and Redemption, pierced me as a human being as the story of Louie Zamperini, a former Olympic distance runner and Word War II bombardier was told. This man lived multiple lifetimes in his still ongoing life
Blog
Getting a customer is very difficult. Starting with that premise helps to set the right expectations of what it takes to win a new customer. It is a process which requires commitment. The good news is that if you are willing to persevere and continue the process of refining your
Blog
Email is the center of our workflow. We communicate quickly and efficiently with the killer app. Google Apps makes this both an increase in personal productivity and a strategic hub for group collaboration. Even more so, after organizations experience the immediate benefits, they soon see how Google Apps is a
Blog
The world is continually changing, and what worked before is continually being challenged. What is primarily driving change is that the tools for production are now in your hands. This accessibility now makes the battle less about tools and more about brains and creativity. Best Strategies To Focus On If
Blog
Many of your prospective clients are not ready to buy when they first meet you. They are in the research and education phase of their buying process. If you are focused on selling, your process typically revolves heavily around closing what you perceive to be a ready client. The lens
Blog
Many of your customers are not ready to buy when they first meet you. They are in the research and education phase of their buying process. If you are a sales organization, your process typically revolves heavily around selling to ready customers. The lens becomes narrowly focused on who is
Blog
We are all gifted to go and make something happen. Whether this comes from creating or doing, we need to realize our sweet spot. We need to know the difference and align ourselves accordingly. Creators And Doers Are Different Each of us has a natural bent towards strategy or execution.
Blog
In Kevin Maney's book, Trade-Off, Why Some Things Catch On And Others Don't, we learn about two categories of products and businesses - Fidelity and Convenience. High fidelity businesses are inconvenient. They typically have cachet and price points which make it more desirable for upper end
Blog
In Kevin Maney's book, Trade-Off, Why Some Things Catch On And Others Don't, we learn about two categories of products and businesses - Fidelity and Convenience. High fidelity businesses are inconvenient. They typically have cachet and price points which make it more desirable for upper end
Blog
The only certainty is change today. You will have new jobs and opportunities like never before. You will have new friends and networks. You may move a few times as well. Regardless of changing circumstances, your ability to sail on tumultuous winds is directly related to how mobile and flexible
Blog
Customizing the Salesforce.com database can be done within the Setup menu. This is found in the upper right controls. Customizing Salesforce.com Fields The Setup area is divided by native data objects - Contacts, Accounts, Opportunities. To add a field, be sure to select the respective data object to add