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Being About The Deal Versus The Sale
Being about the deal means thinking strategically instead of falling line and focusing only on the sale. Deal makers see beyond the sale. They make the system for sales. Go beyond just making a living.
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5 Cloud Computing Advantages
Cloud computing is one of the great enablers for businesses today to lower costs and grow quickly. Every business is a system which needs to align people, resources, information and customers. Cloud computing technologies emerged as the internet became widespread and Web 2.0 software usage and adoption grew. For
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Bought Not Sold
Most products and services are bought not sold. The old strategy of building up a sales team is dying. It is based on the assumption that we need to be sold. Think about the last dozen items you bought. Were you sold? Did the persuasion of a salesperson and their
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Salesforce.com Chatter On The Super Bowl
If you did not catch the Salesforce.com Chatter commercial on the Super Bowl ads last night, you can view the Black Eyed Peas Chatter commercial here. The halftime show was full of energy and artistry as would be expected. Salesforce.com took advantage of the millions of viewers to
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Google Chat For The Cloud Organization
Google Chat is a unifying technology embedded within the Google Apps mail interface. Teams which adopt the workflow and interface within Google Apps quickly find a powerful productivity enhancement. The Connected Team Today, work can get done from anywhere. A knowledge worker is someone who moves information towards actions and
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The Problem With Comfort
Comfort zones can hold us back from the inevitable change and challenges which come quickly in today's economy. We must avoid the trap of complacency and always be about change.
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Adaptive Marketing As The New Reality
There is a pulse to your market. Plugging into the whims and trends of your customer requires an adaptive marketing strategy. The attention economy has us moving along the fast currents of a collective conscience in social media and the blogosphere. To remain relevant requires real-time marketing that continually
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CRM Integration In Marketing Automation
Editor’s note: This is a guest post from Lauren Carlson, a contributor to the Marketing Automation Software Guide. Arguably the most important value-add of implementing a marketing automation system is the alignment of marketing and sales. By being able to share lead information in real time, you can
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Google Spreadsheet Collaboration
Google spreadsheets are first and foremost a web document. This tool will allow you to work with your team and your customers in both real-time and sequential times. As you are building a financial model, planning for an event or tracking a small database of information, Google spreadsheets within
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Content Marketing Using Salesforce
Great content provided in the early stages of your sales process helps your buyers become more aware of your offering. In our Salesforce.com consulting, setting up the communications process with prospective buyers requires a focus on content marketing. Your sales team can gain great advantage by distributing content via
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What Do You Expect?
Some days, I wonder if insanity has become the new norm. Expecting to reap what we do not sow must be the the delusional spell of the entitlement economy. It has certainly bled over to today's economy. My question is, "What do you expect when ..."
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Irrelevant Uncertainty In Your Decisions
Make a decision and be comfortable with uncertainty. Taking small steps helps you determine the next steps. Be flexible and adjust.