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In our Google Apps consulting, we often transition organizations from a platform like Microsoft Outlook or client applications like Apple Mail or the numerous other email programs out there. It is not atypical for users to find the transition to the Gmail interface less appealing. After all, they were used
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When the world we lived in was about production and efficiency, we could find security in being a little better than everyone else. We just had to focus on getting what was known done with quality and meeting expectations. In this, we had security. We enjoyed job security, long-term contracts,
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"Simplicity is the ultimate sophistication." - Leonardo da Vinci Our battles today are much less about finding what is best. It is largely battling all the good options that get in the way of the great. Much of the work I do is taking complexity and driving simplicity
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It is easy to get confused and delirious with all the marketing fads. Marketing and sales executives are looking for ways to drive demand and revenue. The frequency and speed of change can siphon us into the barrage of tools in marketing automation, social media, CRM and web technologies. It
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Google Apps users can work seamlessly with social media in Google Plus. It is now a Google App within the navigation bar. As Google continues to make headway into the marketplace and the thaw of Facebook and Twitter occurs over time, this is a valuable app for business users. Here
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Conga Composer integrated with Salesforce.com opens up an entire opportunity for document automation and productivity increases. It is one of our favorite AppExchange apps we use in our Salesforce consulting for its extensibility of field information across data objects in Salesforce.com. Much of the customization in Salesforce.com
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We finished off an inbound marketing system project with Pets For Patriots and they announced it on the wire today. Their system has an array of automation tools that help to nurture and transact with site visitors. They have a neat cause for our nation's patriots and endangered
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Doing excellent technical work is expected. This is a minimum requirement to work on projects and get business with clients. We are no longer limited by our choices to a local market of available talent. We can work with anyone anywhere on the issues we face in our business. We
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Salesforce.com helps you to manage the sales funnel. As a buyer engages your sales process, they are captured as a Lead. this information could come from web forms or from your sales team. Most of your Leads will not be ready to convert to an Opportunity. This is to
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The beauty of Google Sites is that it is secure and collaborative. That balance allows for opportunities to work and present your services in an experiential fashion with your customers. One of the areas where Google Sites can work to provide a personal and customized branded experience for your customers
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The new economy confuses a lot of traditional businesses that have old mindsets. The old formula of producing something uniform, similar and mass is limited in reach, appeal and effectiveness. Our problems are increasingly unique and dissimilar to everyone else's. We may have access to mass tools, however,
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In working with clients I have often found problems hit roadblocks because of a lack of perspective. Being too close to a problem such as stunted business growth, poor sales strategy or low customer loyalty may be something that is hard to see. Our own blind spots can cause us