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One of the reasons your great looking site is not getting the traffic or rave you are hoping for is that the internet is vast. When I drive through small country towns in the middle of nowhere, I often think about how indifferent their access is to what a connected,
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Our brains look for routines. It's a form of efficiency and allows us to bring some order to the otherwise chaotic nature of life. I have come to appreciate this gravitation towards routine and look at it as an important cornerstone to my business and life. When there
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One of the worst things that can happen to a brand is to have immediate success. This can become a temptation for line extension. Big brands do this all the time to their own peril. The situation works like this. A major brand is successful with selling dish soap. Their
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You cannot be everywhere at once. Regardless of how efficient our tools and shiny new social media networks have become, you still need attention, thinking and fingers on keyboard to push out content and connect with people. There is this vain attempt to try and connect everywhere. However, each medium
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I do have dreams. Many of those I keep to myself. Some, I share to motivate myself to move towards them. I think sharing what you want to do is a powerful force that taps into a need for congruence. We don't like to make liars of ourselves.
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C-level executives have similarities in their behaviors and how they buy. If you want to influence these types of clients with your services, then it is important to understand what will connect. If you provide professional services, you are evaluated and eventually hired for your ideas. The value of your
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You may have a great idea and want to act on it by putting forth lots of energy, money and risk to make your product successful. However, we live in a saturated world with too much rather than not enough. Your product is going to have to break through the
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Life would be easy for businesses if they were able to get customers to buy whenever they wanted to sell. That fantasy leads to some faulty marketing tactics including, but not limited to, hard selling promotions, annoying interruptions and social media blitzes. The reality is that most business will come
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When things get complex, you can see many people shy away. It's hard work to push ourselves to learn something new or wrap our minds around complexity. For those in our talent economy that are looking for revenue opportunities, where complexity exists is the exact place to make
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When someone tells another person about a great service they experienced, it has to be authentic. If we ever sense there is any contamination by money, business agreement or the like, we can sniff an obligatory referral from a mile away. I have found that the people that refer me
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Google recently enabled tabbed viewing in its Gmail and Google Apps email client. There is a lot of chatter online about the affect on deliverability. In the past, there have been efforts to apply filters to email for convenience. I, for one, tend to ignore these overlays on my email
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The promise of big data companies is that they can look at your behaviors and manipulate your decisions as analysts. Working through analyses should turn over gems for revenue. This is why there is a lot of investment in this as part of the brave new world of marketing. Analysis